Or AbC for short, is an identity & branding project for a children’s toy boutique aimed at supporting positive Early Childhood Education practices by providing educational toys made from natural & sustainable materials. They are ethically driven in both their practice in addition to the experience they wish to deliver to their customers.

Their mission - to create positive & engaging play experiences for children, families & educators while maintaining ethical practices in both manufacturing & education. To grow young minds, instill curious thinking & creative problem solving practices for future generations to come.

Two directions were explored for simple gif animation capability for online platforms in addition to physical retail signage.